Balgarianovinite.com A to JazZ Festival Director Petar Dimitrov said at the Culture. Tourism. Communications. conference on Tuesday that Bulgaria’s tourism strategy has not been updated since 2017. He argued that the lack of an updated strategy lies behind many of the sector’s problems.
The event is organized by the National Tourism Board and is held at the University of Library Studies and Information Technologies.
Dimitrov said tourists no longer look only for inexpensive destinations, but for new experiences. He added that saturated Western markets view Bulgaria as an exotic destination on the edge of Europe, while the country is gradually losing its price advantage and becoming more expensive.
“We are neglecting the segment of high-quality tourists, which generates the highest added value, and this is precisely where cultural events come in,” he said.
Dimitrov also said the cultural sector generates economic value that institutions do not sufficiently understand. No one is collecting data on culture’s real economic contribution, while cultural organizations need more diversified budgets and should not rely solely on state funding, he added.
Culture and tourism go hand in hand at all levels, Dimitrov said. Institutions therefore need a better understanding of what the cultural sector produces and how it functions. “We are not seasonal workers. Just as the tourism industry is never on vacation, the cultural sector also works year-round,” he said.
The conference is part of a series of events marking the National Tourism Board’s 20th anniversary under the motto The 4 Keys to Sustainable Tourism: Culture, Nature, Food, and Innovation. The initiative is under the patronage of President Iliana Iotova, with the institutional partnership of the Tourism Ministry. BTA is a media partner. A to JazZ Director Says Tourism Strategy Unchanged Since 2017 2026 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2026-03-31 14:03:12 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law