Balgarianovinite.com Bulgaria has a real opportunity to position itself as an attractive destination for cycling tourism by hosting the prestigious Giro d’Italia race, it was confirmed during a meeting on Wednesday between caretaker Tourism Minister Irena Georgieva and Italian Ambassador to Bulgaria Marcello Apicella. The talks focused on opportunities for developing cultural and sports tourism in Bulgaria, the Tourism Ministry said in a press release.
Minister Georgieva emphasized that hosting Giro d’Italia in Bulgaria will provide the country with visibility before an audience of millions. The route of the first three stages of the race passes through various destinations, including Nessebar, Burgas, Veliko Tarnovo, Plovdiv, and Sofia – cities that combine cultural heritage and natural attractions.
According to her, interest from Italian tourists in Bulgaria remains steady, aided by good connectivity by air. The Ministry is already working on a large-scale communication campaign to promote the event – featuring outdoor advertising, radio broadcasts, and partnerships with Bulgarian National Television, Bulgarian National Radio, and BTA, which is preparing a special series on the route and the included destinations.
Ambassador Apicella highlighted the global reach of Giro d’Italia, which attracts hundreds of millions of viewers worldwide. In his view, this presents a strategic opportunity for Bulgaria to showcase its tourism potential on the international stage.
The Italian Embassy will contribute by organizing exhibitions, cultural initiatives, and expert meetings focused on cycling and sustainable mobility. “This is not just a sporting event, but a platform that connects nations, cultures, and traditions,” said Apicella. Tourism Minister, Italian Ambassador Discuss Initiatives for Giro d’Italia in Bulgaria 2026 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2026-04-15 13:09:25 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law