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TOP STORY
TRUMP’S NEW SPOX CRASHES OUT
White House Press Secretary Katie Zacharia made her debut Tuesday morning, an event that was met with confusion and derision when her first press conference concluded after only three questions and just 14 minutes.
Critics on social media were merciless — describing President Donald Trump’s new spokesperson as “not ready for primetime.” CNN’s Kaitlan Collins called Zacharia’s debut “bizarre.” And MS NOW reported that an administration official said Zacaharia could “break Scaramucci’s record” of 11 days for the shortest tenure of a Trump spokesperson.
Most of today’s stack already landed in our inboxes before Zacharia’s inauspicious bow. But nonetheless, they had great information on how she got the job in the first place — and some pointed out the red flags that suggested she might not fare well in her new role.
THREE TAKES
Townhall, Cameron Arcand — Townhall zeroed in on the one piece of news Zacharia made in her very brief appearance — that Kimberly Guilfoyle was asked to resign amid allegations she was offering access to the Trump family for cash payments. Arcand did write Zacharia is “the permanent successor to Karoline Leavitt” — which was interesting given prediction market bettors almost unanimously believe she won’t last a single month in the job. But Arcand, interestingly, did not add any further context or evaluation of how the morning went.
CNN’s Reliable Sources, Brian Stelter — Is Zacharia a serious enough person for what is a very serious job? Stelter examined CNN reports about Zacharia’s social media use, particularly Andrew Kaczynski’s assertion she “has a history of conspiracy-laced social media posts.” Kaczynski “combed through Zacharia’s old social media posts and found that she ‘repeatedly made baseless accusations of pedophilia against prominent Democrats and shared conspiracy-related content, including claims that echoed the debunked ‘Pizzagate’ theory and that Hollywood elites were pedophilic cannibals.’” Most of those posts were shared in 2022. She also has a history of “criticizing the administration she is now poised to represent.”
The Poynter Report, Tom Jones — Zacharia’s tenure, however long it may be, means she is “coming into the job at a particularly delicate time in the relationship between the White House and the press,” Jones wrote. She also has big shoes to fill. Leavitt was “was respected by Trump and the administration for her loyal defense of the president and his policies and her willingness to verbally tangle with the media.” Jones’s prevailing point is that the bar for this gig is unusually high. If that’s the case, Zacharia didn’t come close to clearing it today.
TAKEAWAY: Today’s stack was too late to capture the first reactions from Zacharia’s implosion. But tomorrow’s newsletters will be vital in measuring whether she’s already on the ropes, or if her debut fail is regarded as a one-off. First day jitters are to be expected, but if there’s one thing the president has oft demonstrated he doesn’t like, it’s being embarrassed. So it’s clear she’s going to have a very short leash. But of today’s three takes, Stelter’s is the one worth zeroing in on — because it highlights a dilemma that the Trump administration so often faces in hiring for crucial roles. It is extremely hard for someone to provide the absolute loyalty on every issue that Trump demands while simultaneously coming across as serious and credible. Nowhere is lack of gravitas exposed more quickly than within the walls of the Brady briefing room. In Zacharia’s case, it may have taken just 14 minutes.
TOP SCOOPS & ANALYSIS
SCOOP Punchbowl News AM, Max Cohen and Ally Mutnick — Senate Minority Leader Chuck Schumer sent a “Dear Colleague” letter out today that was shared with Punchbowl first. For Schumer, “Democrats are winning on candidate quality, running on popular policies and boosted by a favorable political environment.” But, he added, Republicans are pulling ahead via “a level of special-interest spending beyond even [Kentucky GOP Sen.] Mitch McConnell’s wildest dreams.”
SCOOP Status, Oliver Darcy —Lesley Stahl’s60 Minutes reporting on “ the violence that extremist Israeli settlers have unleashed against Palestinians in the West Bank” almost didn’t happen at all, and “the screenings for Stahl’s piece grew extraordinarily contentious, with the legendary correspondent becoming so frustrated that she privately discussed the possibility of quitting the show.” There was also “a separate incident last week in which network brass intervened in a report about the October 7 terror attack, pushing back against a correspondent for the inclusion of a key piece of context about the ensuing war in Gaza.” Stahl initially received some “light notes” on the piece, and things proceeded as normal until Bari Weiss and managing editor Charles Forelle “participated in screenings late last week and provided a plethora of feedback.” The “precise nature of her objections remains unclear,” Darcy wrote of Weiss, and they set “the stage for what spiraled into a highly contentious editorial process.” The report was screened over the weekend, when “the parties continued to clash over the report,” and Stahl nearly walked. “Though Stahl never threatened leadership with a formal resignation, I’m told she privately floated the possibility of quitting “60 Minutes” over Weiss’ meddling,” Darcy added.
SCOOP The Washington Sun, Evan McMorris Santoro and Jasmine Wright — The Federal Trade Commission will begin “probing the $167 billion online sports gambling industry,” and is “likely to focus on allegations of deceptive and misleading ads from online sportsbooks such as FanDuel and DraftKings. Both companies have denied wrongdoing.”
ANALYSIS The Bulwark’s Morning Shots, Bill Kristol and Andrew Egger — The president has “nothing left to give,” Egger wrote. His “rallies all have so much in common—the stock grievances, the stock insults, the stock anecdotes, the decade-old bits—that they can run together.” But there are also big differences. He was “riding high” two years ago in Coachella: “Trump, out of power, had no recent record to defend. He was the outsider again, back on attack, and he had a vision to offer,” Egger noted. Things have changed: now, “Trump is currently on a lightning tour through some of the reddest states in the union, trying desperately to revive his base’s sagging energy.”
ANALYSIS CNN’s Reliable Sources, Brian Stelter — “The process is the punishment” has “become a mantra” during Trump 2.0, Stelter wrote today. It’s a phrase that’s been repeated by Don Lemon, Democratic FCC commissioner Anna Gomez, and Libertarian legal scholar Eugene Volokh. It’s recently “been applied to another case: The Justice Department’s probe of the five major TV networks, including CNN, over supposed antitrust violations.” Former federal prosecutor Joyce Vance wrote that “As with so much of Trump’s revenge docket, the investigations into Jim Comey, Letitia James, Lisa Cook, and others, the process is the punishment.”
ANALYSIS The Poynter Report, Tom Jones — Some Trump officials and conservatives are publicly making it clear they’re not supportive of the administration’s plans to livestream the execution of Nidal Hasan. While speaking to CBS News’ Robert Costa, Speaker of the House Mike Johnson said, “There are colleagues that have concerns. The concern would be that you would create a video that would be a recruiting tool for future terrorists. We got to think through the policy implications of all that.”
BUSINESS OF MEDIA 
ADWEEK Daily, Rebecca Stewart — Omnicom’s blockbuster acquisition of IPG consolidated the ad industry into three major holding groups. After that, Publicis CEO Arthur Sadoun insists the three-way race brings needed clarity to the industry and that client conflict is no longer a dealbreaker. QUOTE “Clients fully understand that we can work with competitors when you’re at the kind of scale the top three have… Moving to three large players is right for our industry and better for clients.”
Page Six Hollywood, Tatiana Siegel — Jay Penske‘s Golden Globes LLC filed a trademark lawsuit against the Golden Globe Foundation, accusing the nonprofit run by former HFPA members of hijacking the awards show’s name without permission to develop unauthorized merchandise and events. QUOTE “Penske, who owns the glitzy awards show, is accusing the nonprofit — now led by former Hollywood Foreign Press Association member Raffi Boghosian — of hijacking the awards show’s famous name and using it without permission.”
The Ankler’s The Wakeup, Sean McNulty — Peacock pulled off a major streaming shocker in Q3, topping Netflix and Amazon Prime Video on Nielsen’s U.S. movie chart. This is primarily thanks to Super Mario Galaxy pulling 21.7 million views in its first five weeks. QUOTE “So, who had PEACOCK topping NETFLIX and AMAZON PV on the Q3 U.S. streaming movie chart?”
The Publisher Newsletter, Peter Houston — After struggling to break into traditional women’s magazines, Tobi Oredein built Black Ballad into a UK audience-data powerhouse. Now, it’s generating nearly £1 million annually through paid memberships, brand micro-surveys, and a 2,000-person live festival. QUOTE “Good journalism is actually based on fact, understanding your audience and knowing them… When a brand says ‘What about scale?’ I can answer through The Weekender.”
Simon Owens’s Media Newsletter, Simon Owens — Legacy media brands and major podcast networks are increasingly setting up shop on Substack. Now, Goalhanger is launching Marina Hyde‘s new publication Always On and Spotify’s The Ringer is moving star hosts onto the platform to build complete digital ecosystems around creators. QUOTE “It reflects a growing recognition that Substack is no longer just a publishing platform for solo creators. It’s evolved into an entire audience engagement ecosystem…”
OTHER COOL STUFF
Morning Brew — Talk show host and vocal powerhouse Kelly Clarkson is in a public feud with a Brooklyn boutique, claiming she received the “Pretty Woman treatment” when she inquired about purchasing a $15,000 animatronic bird automaton. The store says that wasn’t for sale. What is the truth?
Feed Me, Emily Sundberg — International thieves pulled off a 5 million euro wine heist in Tuscany, making off with 30,000 bottles from Marchesi Antinori’s storage facility. Their sommelier would be proud: They avoided the cheaper ones and went straight for the good stuff.
WHAT GOT MISSED?
The Washington Sun, Evan McMorris Santoro and Jasmine Wright — The Trump administration has set its sights on a set of voters who have “never resided” in the United States. “Trump administration officials removed an option to request a ballot for American citizens abroad who have never lived full time in the U.S. — children of diplomats or military service members, for example,” McMorris Santoro and Wright wrote. The effort has the support of the Pentagon and the Republican National Committee.
NEWSLETTER OF THE DAY
CNN’s Reliable Sources, Brian Stelter — Stelter was out yesterday due to the holiday, so it’s of little surprise that today’s epistle is a home run. In addition to his look at “the process is the punishment,” he also examined the ongoing controversy surrounding ABC News’ decision to delete a post critical of the Trump sons, and Sen. Bernie Moreno’s (R-OH) letter condemning what the network did. “ABC’s handling of the matter was indefensible,” Stelter wrote. “But the senator’s demand for a probe into ABC’s ‘hit job’ also risks chilling press freedom.”
In fact, there’s a strong media thread throughout today’s Reliable Sources: more on Trump’s ill-fated taxpayer-funded $20 million ad campaign and the impact of “bad press” on former Ambassador Kimberly Guilfoyle’s career are also topics of note.
This newsletter was produced by Lindsey Ellefson.
The post Should Trump Have Seen Katie Zacharia’s Day 1 Crashout Coming? first appeared on Mediaite.
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