Balgarianovinite.com Information from Bulgarian resorts should be treated by the media as news of public interest rather than as advertising, Pamporovo Chief Executive Officer Sofia Tsankova said at the BTA BG TOURISM – WINTER 2025/2026 forum in Pamporovo on Saturday.
Tsankova said the resort was ready for the start of the winter tourist season. The company had invested in expanding the artificial snowmaking system and, given favourable weather, the ski area could open within three to four days.
She said she expected the media to provide broader and more regular coverage of up-to-date information about the condition of the resorts, the situation in the ski areas and the weather during the season. Such information, which tourists rely on when planning their holidays, is not advertising, she pointed out.
Tsankova noted that the media could freely use and quote this practical information, which is available on the resorts’ official websites. In her view, positive news from Bulgarian resorts should not be seen as advertising or PR but as information of public interest. She added that she also expected media support for the debated changes concerning resort infrastructure.
“We must make sure that destinations are sustainable,” Tsankova said. In her opinion, this goal can be achieved only if State and municipal institutions and the media support changes that serve the development of tourism.
Executive Director of the Rhodope Tourism Region Management Organization Georgi Pamporov asked if there is involvement on the part of the Ministry of Tourism regarding the Perelik ski centre project. In reply to his question about how the ministry would continue the concept of tourism zoning in Bulgaria, Tourism Minister Miroslav Borshosh said that zoning created opportunities but its success depended on the activity of regional organizations. Regions must be proactive, because present-day tourism is above all the result of an active regional policy, Borshosh added.
Advertising should build image and target specific markets, Borshosh said. He recalled that domestic tourism was of key importance for Bulgarian resorts.
The forum on BG TOURISM – WINTER 2025/2026 was organized by the BTA in partnership with the Municipality of Chepelare, the Bulgarian Union of Balneology and SPA Tourism (BUBSPA), and the resort of Pamporovo. The discussion is part of BTA’s initiative to host forums twice a year – at the beginning of the summer and winter tourist seasons – to discuss the messages for the presentation of tourism in Bulgaria during the upcoming season with representatives of state and municipal institutions, the tourism business, non-governmental organizations, scientists, and experts. Pamporovo Resort Chief: Resort Information Is News, Not Advertising 2025 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2025-12-06 16:11:35 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law