Balgarianovinite.com Milen Mitev, Director General of Bulgarian National Radio (BNR), told a round table discussion on “Artificial Intelligence and Ethical Standards in the Media” at the University of National and World Economy (UNWE) on Tuesday that people should manage the artificial intelligence (AI), rather than beinng driven by it, without compromising the quality of journalism.
The event was organized by the Department of Media and Public Communications at UNWE, in partnership with Bulgarian National Radio (BNR). Participants in the roundtable included Bulgarian News Agency (BTA) Director General Kiril Valchev, BNR Director General Milen Mitev, Bulgarian National Television (BNT) Director General Emil Koshlukov, as well as publishers, representatives of the academic community, media professionals, regulatory and industry organizations, and professional unions.
Mitev believes that the topic of AI is interesting and important for the future of the media. According to him, whether it will change the world for better or worse depends on people like those who work in media and journalism. In his view, the media plays a corrective role in society and will undoubtedly need to play such a role in the field of AI.
Mitev presented ten lessons learned from public media practice in Europe. These included the need for AI to be adapted to the specific media’s mission, for journalists to be methodical but also to consider the ethical and legal implications of using AI, and for there to be investment in AI literacy both internally and externally. He added that the media must be completely transparent about how and why they use AI as this is key to maintaining public trust.
He added that, although the development of AI is difficult to predict, the media cannot afford to remain passive. “Artificial intelligence will not replace people, but those who use it can replace those who do not,” he noted.
At the same time, he expressed his belief that there are areas where human presence is irreplaceable. “Music, literature, visual arts and journalism are spaces where the human soul manifests itself. Journalism tells stories that reach minds and hearts and change destinies – and that is where people must and will remain at the centre,” said Mitev. Artificial Intelligence Must Not Compromise Quality of Journalism, BNR Director General Says 2026 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2026-02-10 12:10:22 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law