Balgarianovinite.com Hilton Sofia’s wellness centre plans to expand its therapy programmes, introduce new equipment technologies and develop specialized wellness packages, owner Krasimira Valova of operator UPI H said here on Friday.
The long-term goal is to position the centre as a leading urban wellness destination for international guests and the local community, she added.
The wellness centre is among the facilities entered in the register of certified SPA and wellness centres maintained by the Ministry of Tourism of the Republic of Bulgaria.
Valova said the Hilton Sofia wellness centre offers a comprehensive concept for wellness and relaxation, combining modern therapies with established traditional practices. Its main services include classic and therapeutic massages, relaxing and restorative spa rituals, face and body treatments, a sauna and steam bath, anti-stress and recovery programmes, and a fitness area equipped with the latest Technogym machines.
The centre has modern therapy studios, a relaxation area, a sauna, a steam bath, fitness space and specialized equipment for aesthetic and restorative procedures.
Among the most sought-after services are combined recovery therapies and anti-stress programmes, Valova said. She added that their popularity reflects a fast-paced lifestyle and a growing need for quick physical and mental recovery.
The wellness centre has been on the market for more than 20 years and has operated within Hilton Sofia for the past eight years. Its services have been used by hundreds of guests over the years, and interest continues to grow, Valova said.
Foreign clients account for about 90% of visitors, reflecting the hotel’s international profile. Most guests come from European Union countries, the United Kingdom, Israel, the United States and neighbouring Balkan countries.
The visitor profile consists mainly of city tourists, business travellers, people looking for a short wellness retreat and recovery, as well as people who live or work near the hotel and use the centre as part of their regular health and balance routine.
In recent years, the centre has introduced several new service lines, Valova said. These include personalized wellness programmes, anti-stress recovery packages, innovative cosmetic procedures and short wellness programmes under a day spa concept.
She noted that the focus on these services is driven by a clear global trend towards preventive health care, stress management and maintaining the body’s overall balance.
Valova said the centre’s main advantage is its individual approach to each client. Instead of standard procedures, it offers personalized experiences tailored to the guest’s physical condition, lifestyle and specific needs, she added.
She also said the Hilton Sofia wellness centre concept combines professional therapeutic expertise, a calm boutique atmosphere, a high standard of service, holistic care for physical and mental wellbeing, digitalized customer service and online booking systems.
The wellness centre also takes an active part in professional initiatives and partnerships in the spa and wellness industry. It works with established international brands such as Thalgo, Guinot and Forlle’d, as well as with training organizations, which helps ensure modern standards, innovation and good professional practice, Valova said.
The centre employs highly qualified specialists, including kinesiotherapists, beauticians and wellness therapists with professional qualifications and internationally recognized certificates, Valova said. She added that, as across the tourism and services sector, finding enough qualified staff remains a challenge. “To overcome this problem, we invest in training and internal staff development, work in partnership with professional academies and training centres, and create a long-term working environment and motivation programmes. If necessary, we could also work with specialists from third countries, who undergo adaptation training in line with our centre’s standards,” Valova said.
BTA presents news from certified SPA, wellness, and medical SPA centres in Bulgaria in its BG SPA: Salus per aquam, Health Through Water feature. Their total number exceeds 200. The initiative, organized in partnership with the Ministry of Tourism and the Bulgarian Union of Balneology and SPA Tourism, is linked to Europe’s leading health tourism event, the HEALTHXCHANGE SUMMIT, which will be held from May 11 to 13, 2026, in Varna, Sts. Constantine and Helena, Golden Sands, and Albena. BTA will be the event’s main media partner. Hilton Sofia Wellness Centre Expands Therapy Programmes 2026 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2026-03-20 08:41:07 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law