Balgarianovinite.com The prospects for the development of bilateral cooperation in tourism, the recovery of the German market and new trends in the sector were discussed during a meeting between caretaker Tourism Minister Irena Georgieva and Germany’s Ambassador to Bulgaria Irene Plank, the Ministry’s press centre reported on Saturday.
Georgieva underlined the importance of Germany as a leading source market for Bulgarian tourism. “The German market is strategic for us. In the current complex geopolitical environment, our efforts are focused on presenting Bulgaria as a safe, accessible and welcoming destination with a diverse tourism product,” she said.
According to her, although pre-pandemic levels have not yet been fully reached, there is steady growth and positive trends in bookings from Germany.
Plank congratulated Bulgaria on the country’s successful participation in the international exhibition ITB Berlin and highlighted the excellent international response to the Bulgarian presentation.
During the meeting, emphasis was placed on the profile of the modern tourist. It was noted that alongside the traditional model of mass tourism, personalised experiences focused on culture, nature and authenticity are becoming increasingly important, the statement said.
Georgieva stressed that the development of specialised types of tourism is among the main priorities of the Ministry.
“Our goal is for Bulgaria to establish itself as a year-round tourist destination. We are actively working on the development of cultural, wine, gastronomic, SPA and wellness tourism, as well as so-called ‘slow tourism’, which meets the demands of the modern traveller,” she said.
The challenges facing the sector were also discussed, including labour shortages and the need to ease procedures for hiring staff from third countries. The Bulgarian side stressed that work is being carried out in close coordination with the relevant institutions to improve the processes.
During the talks, the successful introduction of the euro was also noted, with the Transport Minister stating that at present there are no difficulties observed in the tourism sector. The two sides also discussed opportunities for the exchange of good practices, including within the framework of Bulgaria’s presidency of the Danube Strategy in 2026, as well as joint initiatives to promote innovation and digitalisation in tourism.
In conclusion, both sides expressed readiness to deepen cooperation between Bulgaria and Germany with a view to the sustainable development of the tourism sector and attracting more German tourists, including outside their traditionally preferred summer season, the press release said. Tourism Minister, German Ambassador to Bulgaria Discuss Bilateral Cooperation 2026 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2026-03-28 11:36:12 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law