Balgarianovinite.com There is a need for clear strategic communication from the state to position and highlight the advantages of Bulgaria’s tourist destinations for both domestic and international audiences, said Simona Veleva, Chair of the Council for Electronic Media (CEM), during the BG Tourism – Winter 2025/2026 forum held in Pamporovo on Saturday.
The forum is organized by BTA in partnership with the Municipality of Chepelare, the Bulgarian Union of Balneology and SPA Tourism (BUBSPA), and the resort of Pamporovo. The event is part of BTA’s initiative to host forums twice a year – at the beginning of the summer and winter tourist seasons – to discuss the messages for the presentation of tourism in Bulgaria during the upcoming season with representatives of state and municipal institutions, the tourism business, non-governmental organizations, scientists, and experts.
“At the start of the tourist season, it is important to consider how our beautiful country is presented in the media and how it reaches every tourist who might choose it. The CEM monitors both traditional and online media,” Veleva added.
She noted a need for more positive content about Bulgaria’s tourist destinations, promoted through influencers. She also commented on disinformation campaigns that significantly harm Bulgarian tourism and the country’s image. “These campaigns are often coordinated and aim to damage our tourist destinations. However, we notice the current government’s efforts. There have been attempts to include Bulgaria in culinary tourism. I believe all of this can succeed only if we are coordinated. If we have unified, targeted and sustainable efforts, Bulgaria can showcase its wonderful people, nature, culture and hospitality. It is up to us to promote it in the best possible way,” she said.
BTA Director General Kiril Valchev, who opened the event, commented that the media are expected to provide a platform for meaningful debate on accessibility to the mountains, which should not turn into scandal, and to raise the topic of prevention as part of the broader discussion on health tourism.
Among those invited to participate in the forum are parliamentary Tourism Committee Chairman Desislav Taskov (BSP – United Left), Minister of Youth and Sports Ivan Peshev, Minister of Tourism Miroslav Borshosh, and deputy ministers. The forum will also include representatives of local authorities, heads of organizations in the tourism business and resort complexes, and educational institutions in the field of tourism. Veleva and leaders of media outlets that are members of the Union of Bulgarian National Electronic Media, of which BTA is also a member, have also been invited: Milen Mitev, Director General of Bulgarian National Radio and Chairman of the Union of Bulgarian National Electronic Media, Anton Andonov, Member of the Management Board of Bulgarian National Television, Gospodin Yovchev, Chief Operating Officer of bTV Media Group, Marta Evtimova, Chief Producer of News and Current Affairs at Nova Broadcasting Group, as well as other national and regional media outlets. Electronic Media Regulator Chair: Clear State Communication Needed to Highlight Bulgaria’s Tourism Advantages 2025 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2025-12-06 13:13:40 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law