Balgarianovinite.com The University of National and World Economy’s (UNWE) Economics of Tourism Department hosted its first congress titled Brand Bulgaria: Hospitality in Four Seasons. Through the Vision of Young Talents here on Friday. The event featured discussions, presentations, and panel sessions dedicated to the development of Bulgaria’s tourism brand and the role of young professionals. Partners included the Bulgarian Association of Hotel Executives (BAHE), the Bulgarian Tourism Association (BTA), and the Association of Hoteliers and Restaurateurs – Velingrad and Western Rhodope.
Attending the event were representatives of the partner organizations, heads of UNWE departments, and Bulgarian News Agency (BTA) Director General Kiril Valchev, among others.
Opening the congress, Prof. Dimitar Dimitrov, UNWE Rector, said: Promoting Brand Bulgaria is very important for all of us. Ideas such as “The Wine Route,” “Orpheus,” or “The Rhodopes” are valuable, but they do not always speak clearly to someone who is not deeply familiar with Bulgarian history and culture. That is why the development of Brand Bulgaria with its four seasons and additional nuances can truly give a new image to Bulgarian tourism.
Deputy Tourism Minister Pavlin Petrov said: The natural features, the four seasons, the rich culture and history of Bulgaria are a strong potential that must be presented to the world through joint efforts of institutions, business and the academic community. If we want to live in a better world, we must work together and show the beauty of Bulgaria, and there is a lot of it. The congress manages to unite the experience of the academic community, the courage of entrepreneurs and the energy of young people, which, in my opinion, is proof that something meaningful is being done.
BTA Director General Kiril Valchev stressed the importance of a clear and recognizable national brand, adding that the quest to identify a symbol that convincingly and memorably represents the country has been a long-term mission supported by the BTA and the university. Highlighting the value of involving young people in the search for such a symbol, Valchev pointed to successful BTA initiatives in which students contributed ideas for renovating the Agency’s building and the surrounding space, as well as for the new look of LIK magazine, including the creation of the typeface used to brand all BTA materials. Valchev also spoke of the upcoming BG Tourism forum organized by BTA. “Every year, ahead of the winter and summer seasons, we bring together media, mayors, ministries, universities, and professional associations to formulate Bulgaria’s specific message for the respective season. A general symbol is not enough, what matters is how it is communicated across the four tourist seasons,” he said, adding that “Bulgaria truly is a four-season destination.”
The programme included presentations of short video clips created by students from the top teams across 28 UNWE programmes showcasing their vision for promoting Brand Bulgaria in the country’s nine tourist regions. Sofia Forum Brings Attention to Bulgaria’s Tourism Brand, Role of Young Professionals 2025 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2025-11-21 17:28:00 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law
