Balgarianovinite.com An event dedicated to the development of cultural tourism in Bulgaria was held in Plovdiv on Friday.
Outgoing Tourism Minister Miroslav Borshosh opened the event by saying that cultural tourism needs to be the focus of Bulgaria in 2026, regardless of who will be minister of tourism. He emphasized that Bulgaria as a tourist destination has always been developed in the direction of summer and to some extent winter tourism. The minister pointed out that the goal of this meeting is to show cultural institutes that they have the full support from the ministry for what they would like to implement.
Museums are the natural guardians of intangible cultural heritage, stressed Dr. Irena Todorova, Executive Director of the Regional Centre for the Safeguarding of the Intangible Cultural Heritage in South-Eastern Europe under the auspices of UNESCO. She pointed out that back in 2015, UNESCO set itself the clear goal of investing a lot of effort in promoting their role not only as guardians of artifacts, but also as centres for education, culture, and civil society. “UNESCO does not recognize the museum as an economic component, but much more as a goal of cultural tourism, through which to serve national identity and develop cultural economies and creative industries,” she emphasized.
On the other hand, Prof. Svetla Dimitrova, Chair of the Bulgarian National Committee of the International Council of Museums, noted that there must be confidence that cultural heritage can be profitable. She appealed to the directors of museums to be bolder. “If you build cafes and renovate your exhibitions, you will attract many more people”, she said.
Likewise, Dr. Ognyan Todorov, Chair of the Bulgarian Museums Association and Director of the Plovdiv Natural History Museum, pointed out that museums must transform from existing for something into existing for someone. He outlined the three main areas that are priorities of the association and emphasized that museums must be enabled to provide an experience for visitors and thus develop and return the interest of Bulgarian and foreign tourists. “Everything we do is so that our institutions can develop and be at a better European level”, he pointed out.
Bulgarian News Agency (BTA) Director General Kiril Valchev said that the Bulgarian News Agency is the natural platform for information about all the activities of Bulgarian cultural institutes. He recalled that BTA created a specialized editorial office called LIK in 2021, which publishes information about culture from Bulgaria and the world. “So far, BTA has contracts with 12 museums and galleries, which systematically provide information about their calendars and events”, he noted, adding that he will sign a cooperation agreement with the Bulgarian Museums Association on Friday, which will allow the Agency to publish photos, videos and texts from museums in the country.
Bulgarian National Radio (BNR) Director General Milen Mitev also emphasized that the Bulgarian National Radio has great desire to support the cause of Bulgarian tourism. He pointed out that Bulgarian tourism is indeed a cause and that BNR is also a kind of cultural institute, which through its musical ensembles also operates on the cultural market and the cultural sphere, therefore understanding many of the problems that every cultural institute in Bulgaria faces daily. In order for tourism to be sustainable, tourists must be satisfied and to return to the country again and again, Mitev noted. Tourism Minister, Experts Discuss Development of Cultural Tourism in Bulgaria 2026 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2026-01-09 16:23:00 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law
