Balgarianovinite.com The development of winter tourism in Bulgaria is a key element of the country’s overall tourism profile, Anton Andonov, member of the Management Board of Bulgarian National Television (BNT), said here on Saturday. He was speaking during the forum on BG TOURISM – WINTER 2025/2026, organized by the BTA in partnership with the Municipality of Chepelare, the Bulgarian Union of Balneology and SPA Tourism (BUBSPA), and the resort of Pamporovo.
The forum is part of BTA’s initiative to host forums twice a year – at the beginning of the summer and winter tourist seasons – to discuss the messages for the presentation of tourism in Bulgaria during the upcoming season with representatives of state and municipal institutions, the tourism business, non-governmental organizations, scientists, and experts.
Andonov went on to say that in recent years, they have observed a clear trend towards higher quality services, especially in winter tourism, both in hotels and restaurants and in specialized tourist services. “This assessment is not only internal. It also comes from customers, even from outside the country, which in itself is commendable. The media has a very important role to play in this process,” Andonov noted.
“We are on a path where we need to build more trust, more awareness, and better partnerships,” he noted. In his words, the media should not just be observers but bridge the gap between business and customers. “For this to happen, however, there needs to be more discussion, even among professionals. When communication is clear, professional, and consistent, it works for the country’s image, and we can convey the messages that we all want to reach ordinary customers in Bulgaria and abroad much more accurately and effectively,” Andonov argued.
As a potential solution for improving communication effectiveness, he pointed to the organization of more meetings between representatives of the major media, journalists, and representatives of the tourism industry.
Andonov also touched on the need to improve infrastructure. “We are talking about the infrastructure in and around resorts, accessibility, even digital connectivity, transport, parking, and the condition of roads. All of this is part of this conversation. Tourists experience their holiday from the moment they leave for their destination until the moment they return home. If the infrastructure lags behind, this puts a restriction on the business, regardless of the investments it makes and how good and high-quality the tourist service it offers is,” Andonov said.
He also commented on the advertising of tourist destinations in Bulgaria. “Advertising is a package that can be modern, bright, impressive, but if the tourist service behind it and the tourist product are not of sufficient quality, the customer will not reach for it, at least not for a second time. Winter tourism has serious potential, but success depends on our joint actions,” Andonov added. BNT Management Board Member Andonov: Winter Tourism’s Development Is Key Element of Bulgaria’s Tourism Profile 2025 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2025-12-06 15:00:36 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law