Balgarianovinite.com The Chair of the Council for Electronic Media (CEM), Gabriela Naplatanova, highlighted the strategic role of the media in promoting tourism during the forum “BG Tourism – Summer 2026”, organized by the Bulgarian News Agency (BTA) and held at the Ensana Aquahouse hotel in the Sts Constantine and Helena resort on Monday.
“The impact of negative tourism news is immediate, but the impact of good storytelling and positive tourism coverage can be far-reaching and long-lasting,” Naplatanova said.
She pointed to growing interest in tourism-focused media content, including television programmes and film productions, particularly on the Bulgarian National Television (BNT). Commercial broadcasters are also contributing by producing reality formats and other productions that showcase Bulgaria’s landscapes, culture, and natural attractions, she added.
Naplatanova presented findings from a nationally representative survey by the CEM on the public mission of the BNT and the Bulgarian National Radio (BNR). The study shows tourism ranks among the top five topics audiences want to hear more about on public radio, with 34.3% of listeners expecting expanded tourism-related content on the BNR’s national and regional programmes.
Interest was strongest among audiences aged between 30 and 40, as well as among women, who associate tourism with culture and healthy lifestyles, she said.
Demand was even higher for tourism content on public television, where the topic ranked third among viewers’ preferred subjects. Nearly 40% of respondents said they wanted broader tourism coverage in news broadcasts and current affairs programmes. According to the survey, audiences also value Bulgarian films, concerts, and TV series promoting the country.
The forum was part of BTA’s long-running initiative to organize tourism discussions twice a year, ahead of the summer and winter seasons, bringing together representatives of institutions, the tourism industry, non-governmental organizations, academics, and experts. Among the participants was the European Spas Association President and Bulgarian Union of Balneology and Spa Tourism Chairperson, Siyka Katsarova. Media Plays Strategic Role in Tourism Development, Expert Says 2026 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2026-05-11 14:53:07 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law