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Cision released the 2026 State of the Media Report this month. More than 1,800 journalists from around the world weighed in on the rapidly changing media landscape and what they need from the PR professionals they work with.
Here are just a few of the interesting findings:
- It’s all about accuracy: Media trust in the U.S. is at a low of 28%, according to a 2025 study from Gallup. “With confidence fractured along partisan and generational lines, the challenge for news organizations is not only to deliver fair and accurate reporting but also to regain credibility across an increasingly polarized and skeptical public,” the report said. As journalists work to build trust with readers, it may not come as a surprise that 50% of State of the Media respondents said accuracy, fact-checking and combatting misinformation is their top challenge.
- Journalists are strapped for resources: A close second, nearly half of journalists (49%) said “resource constraints” are their top challenge, a sizable increase from the 29% who said the same last year. Industry layoffs, which we recap regularly, budget cuts and increased workloads all contribute to this particular challenge.
- Journalists value PR relationships for story ideas: Most journalists (66%) said they rely on PR-provided content like press releases and pitches for story ideas and leads. However…
- Most journalists are buried in (irrelevant) pitches: Most receive 50 or more pitches a week, but 72% say fewer than a quarter of them are relevant to their work.
- Journalists are working on multiple channels: Do you contribute to the company’s digital site? What about promoting your stories on social media Newsletters? Podcasts? In a noisy digital space with audiences spread across platforms and consuming news in new ways, many journalists are producing and reworking their stories for multiple channels.
- More journalists are using AI: While 43% say navigating the rise and impact of AI in journalism is their top challenge, most journalists are using it in some capacity – only 21% of respondents say they have not used AI in their work. The most popular reasons to use the tech – mostly as a behind-the-scenes “co-pilot” – include brainstorming (48%), research/fact-checking (43%) and transcription/summarization (41%).
- X is out, LinkedIn is in: Nearly two-thirds (62%) say they use LinkedIn, the most of any social network, and 33% say it’s the single most valuable for their work. Only 37% are using X regularly for their work. And while 54% are using social media to promote their work, other top uses for platforms include crowdsourcing information, interacting with audiences and following trending topics.
How We Can Help
Are you part of the 72% that are overwhelmed with irrelevant news in your inbox? Sign up for PR Newswire for Journalists to create a custom newsfeed that meets your needs. Tailor the feed based on keywords, industry, geography and more to ensure you’re alerted to stories relevant to your beat.
Plus, as a member of PR Newswire for Journalists, you’ll get access to ProfNet to connect with verified subject matter experts (something 42% of survey respondents said they are looking for).
Related Reading
We have several posts to help you get started with PR Newswire for Journalists, spot misinformation, adapt your writing for a new AEO/GEO-focused landscape and more:
- How to Set Up a Targeted Newsfeed in 7 Steps
- How to Spot a Fake Article in the Age of AI
- 20 Helpful Verification Tools for Journalists
- AEO & GEO Tips Journalists Can’t Afford to Ignore
- 8 Writing Tools to Boost Your Productivity
- Stressed? Here are 4 ways for journalists to start decompressing.
Full Survey Results
Curious what journalists had to say about pitch dealbreakers, AI use in PR or what it takes for them to put a comms pro on the “don’t call” list?
Download the full 2026 State of the Media Report to learn more.
Subscribe to Beyond Bylines to get more posts like this sent right to your inbox.
Quick Takeaways from the 2026 State of the Media Report 2026 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2026-05-27 11:29:05 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law