Balgarianovinite.com Guests from the Netherlands and Poland are increasingly turning to the spa centre at the Azalia Hotel in the Sts Constantine and Helena resort, according to spa manager Nikolay Popov. He attributes this to the centre’s use of natural healing resources – mineral water combined with seawater, lye and healing mud. Popov noted that guests were also highly satisfied with the specialists working there, adding that they have extensive experience.
Balneological therapies are especially popular among people over 60, Popov said. Most commonly, guests seek help for musculoskeletal issues, neurodegenerative diseases, herniated discs, and lower back pain. These conditions affect nearly three-quarters of older adults, which is why many Bulgarians turn to spa treatments, he added.
Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, said that since the pandemic, a trend has emerged of young people becoming more focused on their health. He believes that this will drive further growth in spa and wellness tourism. The average age of people seeking rehabilitation and preventive services is dropping – from around 40–45 in the past to roughly 28–31 today, he added.
Stamboliyski said that the packages offered by the company’s centrеs are starting to evolve into individual procedures or even protocols, similar to those used in the medical industry. Instead of offering a set number of procedures, the centres now provide programmes that clients can continue even after returning home. These include not only treatments with thermal water, mud, lye, or specialized equipment, but also guidance on diet, physical activity, and the use of dietary supplements or borderline homeopathic remedies aimed at strengthening the body.
To develop these protocols, the company’s centres rely on external partners – physicians from across the country with experience in this field, Stamboliyski said, adding that consultations can be conducted easily online.
The Sts Constantine and Helena resort attracts many visitors from Germany and the Czech Republic, he said, noting that the number of people seeking this type of service is steadily increasing. Interest in medical and spa tourism is also growing among people in the Balkans, he added.
BTA presents news from certified spa, wellness, and medical spa centres in Bulgaria in its BG SPA: Salus per aquam, Health Through Water feature. Their total number exceeds 200. The initiative, organized in partnership with the Ministry of Tourism and the Bulgarian Union of Balneology and SPA Tourism, is linked to Europe’s leading health tourism event, the HEALTHXCHANGE SUMMIT, which will be held from May 11 to 13, 2026, in Varna, Sts. Constantine and Helena, Golden Sands, and Albena. BTA will be the event’s main media partner. Spa Centre at Azalia Hotel in Sts Constantine and Helena Resort Attracts Growing Interest from Dutch, Polish Guests 2026 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2026-04-24 15:42:32 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law