Balgarianovinite.com Caretaker Tourism Minister Irena Georgieva announced a steady growth in tourist arrivals from traditional markets, which is a clear indicator of restored confidence and the effectiveness of the measures taken. At a working breakfast with the foreign diplomatic corps in Bulgaria on Thursday, she said that for the 2026 summer season, there is particularly strong interest in family vacations, package tours, and combined tourism products.
According to Georgieva, this growth is driven by several key factors, better air connectivity, modernized airports, active partnerships with international operators implemented by the Tourism Ministry, and enhanced digital presence, which ensures more effective communication with potential tourists. This works together to establish a stable foundation for future growth, Georgieva noted. She highlighted the role of active diplomatic dialogue, which has facilitated the exchange of ideas to promote bilateral tourism, the discussion of joint initiatives, and the establishment of new partnerships and new friends for Bulgaria.
Regarding the 2025-2026 winter season results, Georgieva noted that data shows steady interest from international markets. Bulgaria has not only maintained but also strengthened its position as a safe, accessible, and competitive destination in Europe, she added.
The Tourism Ministry reported a steady flow of tourists, particularly from key European markets. According to Georgieva, this is the result of both restored confidence and improved connectivity.
“This term was marked by challenges, but it was also an opportunity for us. Our main goal was clear, to reinforce trust in Bulgaria and to firmly position it on the international tourism map as a safe destination with a diverse, year-round tourism product,” Georgieva said. She added that during her tenure as minister, she had followed three core principles: sustainability, partnership, and a strong international presence.
Georgieva said that during her term, large-scale joint initiatives were launched with leading international partners, serving as a strategic tool for reaching new audiences and establishing Bulgaria as a year-round tourism destination. “We have focused our efforts on key markets, the UK, Germany, Poland, and Czechia, because that is where we see the greatest potential for growth and sustained interest,” Georgieva said. In parallel, Bulgaria is participating in or preparing to participate in a total of 23 international tourism exhibitions in 2026, which is another step toward strengthening the country’s global presence and recognition.
Georgieva also noted that a particularly significant highlight of the international positioning strategy is hosting the Giro d’Italia Grande Partenza from May 8 to 10. “We expect extremely strong foreign media coverage that will reach millions of viewers around the world,” she added. According to her, however, “what is more important is the message we are sending to the world about Bulgaria, a rich culture, preserved nature, unique gastronomy, and diverse experiences with high added value.” Georgieva identified this as a key element of the ministry’s strategy to diversify, on the one hand, the tourism product and, on the other, tourist flows, while promoting year-round tourism.
In her opinion, the most important achievement of this term is the trust that has been maintained, despite international crises, on the part of tourists, investors, and international partners. Proof of this is the fact that Bulgaria is currently among the few countries that, according to industry data, are reporting approximately 3% growth in bookings. Bulgaria maintains its position as a preferred partner and choice for family summer vacations, Georgieva said. Tourism Minister Says Interest in Family Vacations, Package Tours, Combined Travel Products Particularly Strong for 2026 Summer Season 2026 THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2026-04-23 10:58:38 Latest news World news Country news Most important news latest news most important latest of the day Justice Petar Nizamov Feathers Petar Nizamov- Feathers Justice bg iustitia.bg iustitia iusticia usticia investigation Burgas Bulgaria news news of the last hour news of the day news of today Bulgaria news The news from Bulgaria blitz news top news most important most commented latest news Boyko Borisov news weather coronavirus news news weather facebook youtube facebook instagram news today news of the last minutes news today today news news bg news leading news hot news bg news site for news all news news bg news of the last hour latest latest news bg news of today news today news today news of the last hour latest news today news bg news news 24 hours news vesti bg novini news world bird bg bivol bg bivol trud bg novini latest news today novinite bg news hello bulgaria political party coat of arms delyan peevski scandalous Bulgarian National Television Free Europe Television scandal exclusive live tv live right now tv tv online tv program bg live now tv news online tv online live court Burgas court Burgas district court Burgas court Burgas district court Burgas district court Burgas appellate court Burgas prosecutor Burgas prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Burgas district prosecutor’s office Prosecutor General Ivan Geshev Prosecutor Geshev Tsatsarov Ministry of Internal Affairs Burgas ODMR Burgas ODPR Burgas police Burgas district police Burgas prosecutor Tsatsarov SGS cases Varna court chairman of the SGS court decisions on civil cases decisions on cases Plovdiv court decision of the court decisions cases Varna court criminal cases district district court decisions work in the court SGS chairman of the SGS judges Sofia court post judges Plovdiv court Plovdiv judges Plovdiv Supreme Court Inspectorate Supreme Court Supreme Judicial Council lawyer lawyer criminal cases lawyer civil cases lawyer marriage cases lawyer administrative criminal law criminal process civil law civil process administrative law constitutional law