Global Tour Operators Show Growing Interest in Bulgaria, Tourism Minister Says

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Interest in Bulgaria among international tour operators is growing significantly, Tourism Minister Ilin Dimitrov told Nova TV on Saturday. He said that during a recent travel and tourism event in London, he had met with representatives of the five largest tour operators, who confirmed that interest in Bulgaria was increasing. They viewed the country as a safe destination offering good value for money, Dimitrov said. “While countries around Bulgaria are sharply raising prices, we offer quality at affordable prices. Spain and Italy are experiencing overtourism, but this is not the case in Bulgaria,” he said.
Dimitrov said the drone attacks in the Black Sea had not damaged Bulgaria’s reputation as a tourist destination. He noted that the country offers both budget-friendly options and high-quality tourism products, allowing visitors to choose according to their preferences and budget.
Commenting on the past summer season, Dimitrov said a dispute between a major German tour operator and an airline had resulted in the loss of 220,000 airline seats for Bulgaria. German tourists usually arrive earlier in the season, prompting hotels to open sooner and bringing a different category of visitors.
He said considerable efforts had been made to salvage the season. Tourist numbers were similar to 2025, while tourism revenue was up 19%. The situation in neighbouring countries was more difficult, with higher prices and a greater decline in visitor numbers, while Bulgaria remained stable, he added.
Dimitrov said the budget for next year envisaged doubling the funds for tourism marketing and promotion. Every euro spent should generate a return of EUR 20, he said. The focus will be on attracting mid-range and high-end tourists.
QR codes will be introduced at restaurants, bars, hotels, museums and tourist attractions to allow visitors to rate the services and products offered, Dimitrov said. Also, mayors will be required to spend 50% of the revenue from tourist taxes on promotion and air connectivity.
There have been no enquiries about security arrangements for hosting Eurovision in the Black Sea city of Burgas in 2027, Dimitrov said, adding that the event was important for Bulgaria and would put the country in the European spotlight. Efforts are under way to showcase Bulgaria’s attractions, he said.

Global Tour Operators Show Growing Interest in Bulgaria, Tourism Minister Says THE NEWS FROM BULGARIA – NEWS AGENCY 2009-2025 2026-11-07 03:32:00

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